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We will be attending Heart’s Warming Con!

Hearth’s Warming Con is the first and only Dutch My Little Pony convention. Our first convention was held in February 2015, when about 300 My Little Pony fans, bronies and collector ponies came together to celebrate the TV show and take part in community activities.

Any My Little Pony fan is welcome. We focus mainly on the newest generation of Friendship is Magic, but it’s our goal to provide a fun event for fans of all generations. We are a family-friendly convention, and therefore strive for a warm environment for collectors and bronies of any age and gender. Not a fan, but still interested in finding out what this is all about? We’ll be happy to show you the magic of friendship!

This year Heart’s Warming Con will be held on February 27th to 28th 2016 in Hoofddorp, the Netherlands. ThePonyBusiness will be present on both days with a stall.

For more info about the event visit their official website

Hope to see you there! Happy collecting!


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Launch of the Website

From today you can visit our renewed webshop! Shop till you drop! Take a look and find out what we can offer you, it might be the pony you’ve been looking for! Check out the different categories and pages, also use the handy search bar if you’re looking for something specific! Create your own personal account and collect points with every euro you spend in our shop. Redeem those points for a discount at checkout! Save items to you personal wishlist if you have an account. If you have questions contact us via the contact form and we will be more than happy to answer any of your questions.

Keep yourself updated and subscribe to our Facebook page for upcoming events, news about the My Little Pony line, fun facts and much more!

Hope to see you soon again and as always, happy collecting!

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We will be attending UK Ponycon!


“UK PonyCon, formerly known as the International My Little Pony Convention, is an event held in the UK celebrating Hasbro’s leading 1980s toy brand, My Little Pony. Established in 2004, we are a charity fundraising event that aims to raise money and awareness each year for our chosen charity, as well as spreading the love and fun of My Little Pony!
Suitable for all the family, kids and collectors alike, PonyCon is a fun day out with events and activities running throughout the day, including collector’s displays, sales stalls, quizzes and competitions, as well as expert advice in the form of panels and workshops. Whether you’re young, or just plain young at heart, you’ll find plenty to do and see at PonyCon!”

This year UK Ponycon will be held on Saturday 10th and Sunday 11th October at Mercure ‘The Grand’ Hotel located in Leicester. ThePonyBusiness will be present on both days with a stall selling ponies from all generations. Ponies from our store and new ponies that are not yet listed in the store will be for sale.